Mooseum is a brand-new interactive museum located in Roddickton, Newfoundland. This project required me to build the branding for it. I began with three different themed mood boards, then designed the logo based on the themes of the mood boards, and finally chose one of the themes to develop the brand guidelines for Mooseum.

Newfoundland Welcomes the World's First Moose Museum!

Mooseum

The Mood Boards

Three Distinctly Different Concepts

Logo Design

Three different logos based on the themes

Brand Guidelines

Choose one of the themes to produce brand guidelines

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